DotLab

I had the privilege of providing freelance art direction and branding for DotLab, an innovative women's health startup. DotLab is the creator of the first blood test designed to diagnose endometriosis, and as they prepared to launch their social channels, they needed a versatile set of design templates to support a wide range of content. I began by developing several visual concepts across different directions, from which the team selected the one you see below. The goal was to create visuals that felt bold, empowering, and striking—reflecting the strength and confidence DotLab hopes to inspire in patients as they advocate for themselves throughout their health journey.