Novartis

As Art Director at Hill Holliday, I played a key role in shaping the brand identity for Novartis’ breast cancer treatment, KISQALI. After exploring multiple visual concepts, we landed on a bold, abstract graphic approach that became the cornerstone of the brand’s visual identity. This approach was integrated across various platforms, including TV spots, social media, banner ads, printed materials, and more. Additionally, I designed the Patient Information Brochure, a crucial resource for both doctors and patients.